# HomeLife Media holiday in-box insert

## Seven PNG deliverables
- `insert-front.png` | 1800 × 1200 | 300 dpi | Cream editorial card with large navy 40% OFF offer, IHEART40, live QR and warm recipe-tray photography.
- `insert-back.png` | 1800 × 1200 | 300 dpi | Three concise reasons to try, a navy redemption panel, repeated code, real QR and the supplied offer-expiry wording.
- `insert-template-front.png` | 1800 × 1200 | 300 dpi | Quiet dashed supply zones labeled PARTNER PRODUCT, OFFER and CODE + QR, retaining the family endorsement.
- `unbox-hero.png` | 2400 × 1600 | 3:2 | Overhead winter-light unboxing with the exact front artwork perspective-composited onto the topmost card.
- `unbox-hands.png` | 1600 × 2000 | 4:5 | Customer POV lifting the insert, with original fingertip overlaps preserved over the composited card.
- `unbox-dog.png` | 1600 × 2000 | 4:5 | Golden retriever sniffing the open box; the same sharp printed insert rests above the blanket and products.
- `insert-print-proof.png` | 2400 × 1650 | 300 dpi | Annotated production sheet showing 6 × 4 in trim, 0.125 in bleed, 0.2 in safe area and stock guidance.

The brief names six PNGs but requests seven. The print-proof sheet is the seventh deliverable, not an invented additional advertising concept.

## Print setup
- Trim: landscape 6 × 4 in, 1800 × 1200 px at 300 dpi.
- Bleed: 0.125 in per edge. Supplied bleed PDFs have 6.25 × 4.25 in MediaBox / BleedBox and a 6 × 4 in TrimBox inset by 9 pt.
- Safe area: at least 0.2 in from trim. No printer guide lines appear on the card art itself.
- Suggested stock: 16 pt matte cover, two-sided full color. Confirm finish, imposition and duplex orientation with the print vendor.
- Color: sRGB artwork and PDFs, not certified PDF/X or preconverted CMYK. Convert with the printer's stock-specific ICC profile and approve a physical proof before production.
- Use `print/insert-front-and-back-bleed.pdf` for the combined two-page front/back proof. Individual bleed PDFs and a partner template PDF are also included.
- Print PDFs retain live vector HTML-rendered text on the card; the product photograph, its HTML-rendered label and supplied brand logo remain raster assets. Background bleed uses extended edge pixels. No new type was synthesized by the image model.

## Design system
- Cream #f7f2eb: card and gallery ground.
- Navy #02153c: primary text and reverse-side redemption panel.
- Indigo #44429a: italic accent and template guide zones. The supplied logo is used unchanged, including its native indigo color.
- Supporting rule #d4cbbf, muted text #50586b.
- Display: Fraunces 400 / 500 / 600, with true italic accents. Body and codes: Inter 400 / 600 / 700. Fonts are included in source/fonts.
- Main live content begins roughly 0.3 in inside left and right trim. The family endorsement and small HomeLife logo remain secondary to the partner offer.
- Photograph cues: pale oak, cream corrugate and tissue, oatmeal blanket, indigo rope toy, unmarked cream supplement tin, subtle pine and soft winter light.

## Accuracy and demonstration limits
- Good Bowl Co. is the fictional partner specified in the brief. Its product, claims, offer, URL and code are example content, not a verified live promotion.
- Both card QR codes encode exactly `https://goodbowl.co/iheart`. Automated decoding also passes in all three final scene composites. Replace the destination for a live partner campaign and verify on physical stock.
- All card typography and all package typography are authored in HTML using actual fonts. Generated photographs contained no lettering. Scene cards were blank until four-point perspective compositing.
- Exact offer: 40% OFF your first box. Exact code: IHEART40. Exact byline: A holiday pick from the iHeartDogs family.
- Exact back fine print: Offer valid for new customers through Jan 31, 2027.
- Three reasons are fictional sample copy and need partner/legal confirmation before a real print run.
- No real dog-food brands, no competitor marks, no em or en dashes in final copy.
- Photography: openai/gpt-image-2. Source scenes were 1536 × 1024 or 1024 × 1536. Portrait crops and final scene exports use high-quality resampling; the 2400 px hero is not native 2400 px photography. The card is composited from its 1800 × 1200 master after scene resampling for maximum type clarity.
- Seed: not exposed by the provider. Exact prompts and transformation coordinates are preserved under work/.

## Review and handoff
- Seven PNGs inspected at original resolution, with full-resolution detail crops for typography and card edges.
- Machine validation: exact dimensions, 300 dpi metadata, all five printed QR instances decode correctly, PDF page counts and page boxes checked.
- Contrast: navy on cream 16.05:1; indigo on cream 7.57:1; muted text on cream 6.39:1.
- Editable source: source/insert-front.html, source/insert-back.html, source/insert-template-front.html, source/card.css, source/product-label.html and included fonts/assets.
- Review gallery: https://preview.smashforms.com/sites/hlm-holiday-insert-art/

## 3 x 3 inch square addendum
The existing 4 x 6 inch masters and scenes are unchanged. Partners now have two standard sizes, with a separately composed square hierarchy rather than a crop.

### New image files
- `insert-3x3-front.png` | 900 × 900 | 300 dpi | Product-led square with the existing recipe-tray image, a broad 40% OFF offer, your first box and a dedicated IHEART40 code strip.
- `insert-3x3-back.png` | 900 × 900 | 300 dpi | Large verified QR beside the repeated code and two short reasons, with exact offer terms and the supplied HomeLife endorsement below.
- `insert-3x3-template-front.png` | 900 × 900 | 300 dpi | Three stacked dashed supply zones: PARTNER PRODUCT, OFFER and CODE + QR.
- `insert-size-compare.png` | 2400 × 1600 | 300 dpi | Both fronts on cream at true relative scale, labeled exactly 4 x 6 in and 3 x 3 in.

### New print files
- `print/insert-3x3-front-bleed.pdf` | One page | 3.25 × 3.25 in including bleed.
- `print/insert-3x3-back-bleed.pdf` | One page | 3.25 × 3.25 in including bleed.
- `print/insert-3x3-template-front-bleed.pdf` | One page | 3.25 × 3.25 in including bleed.
- Each PDF has a 234 × 234 pt MediaBox, CropBox and BleedBox. TrimBox is 216 × 216 pt at (9,9), giving exactly 0.125 in bleed on each side.
- Same sRGB and physical-proof caveats as the original handoff. Card typography remains HTML-rendered vector text; existing product photography and original supplied logo remain raster.

### Square-specific layout and verification
- Front intentionally omits the QR and family endorsement; both appear on the reverse to preserve a simple small-format hierarchy.
- Back has exactly two short reasons: Real turkey & sweet potato. Fresh meals to your door.
- Back fine print is verbatim: Offer valid for new customers through Jan 31, 2027. A line break is used without changing wording.
- Back byline is verbatim: A holiday pick from the iHeartDogs family. A line break is used without changing wording.
- Back QR canvas is 330 × 330 px, or 1.10 in. The 25-module active code is 250 × 250 px, or 0.833 in, with a four-module quiet zone on each side. Both active code and full canvas exceed the 0.75 in minimum.
- QR decodes to https://goodbowl.co/iheart in the full-size PNG and the rendered bleed PDF. Sample destination remains unverified as a live promotion.
- Compare geometry: landscape card 1320 × 880 px, square card 660 × 660 px. Both use exactly 220 displayed pixels per physical inch, with aligned lower edges.
- Safe margin: live type and logo are at least 60 px, or 0.2 in, inside trim. Fine print is 27 px at 300 dpi, approximately 6.5 pt. Physical print proof remains required.
- No new image generation: photography and HTML-composited package label reused from the approved 4 x 6 source. No generated lettering, no em or en dashes.
- Editable additions: source/card-3x3.css, source/insert-3x3-front.html, source/insert-3x3-back.html, source/insert-3x3-template-front.html and source/insert-size-compare.html.
- Validation: qa/square-render-validation.json, qa/square-validation.json and qa/square-independent-review.md. All four renders and all three PDF previews self-reviewed at full resolution.
- The complete handoff ZIP and the same gallery URL include both standard sizes. Nothing from the original set has been removed.